Treasure’s biggest differentiator was its yield-generating product. But once customers deposited money, the dashboard made it almost impossible to understand how their funds were invested, what returns they were earning, or what was happening with pending transfers. Three out of five customers scored the experience below 7/10. The hypothesis was simple: confidence is legibility. The quarter’s numbers would test it.
If confidence is legibility, do customers who can finally see their money working deposit more of it?
Sole product designer for the dashboard rebuild — research, information architecture, UI, and the confidence-signal system, end to end.
Fund transfers rose 46% quarter over quarter; the deposit-to-signup ratio nearly doubled. The hypothesis held.
Treasure is a cash management platform — businesses deposit idle cash, and Treasure invests it across money market funds, treasuries, and managed income products to generate yield. The sales pitch was compelling. The post-deposit experience was not.
The dashboard was confusing at every level. Information was scattered across pages with no single view of portfolio health. Data labels were ambiguous — customers couldn’t tell if “pending transfers” meant money coming in or going out. Return calculations showed numbers that looked wrong because the nuances of monthly vs. daily dividend payouts weren’t explained. The balance graph didn’t show amounts on hover. Basic questions — “how much did I earn last month?” — required navigating multiple screens.
The result was predictable: customers deposited once and then stopped. The deposit-to-withdrawal ratio was poor. Fund transfers were flat. Treasure’s yield advantage was invisible to the people who were supposed to benefit from it.
“If I’m coming in for only 10 seconds, I only care about total balance and pending transactions. Everything else is noise.”
The research was clear about what mattered and what didn’t. Customers wanted total balance, pending transfers (split into incoming and outgoing), and monthly returns — front and center, in the first 10 seconds. They didn’t need net deposits on the overview. They didn’t need the three middle metrics tiles. They wanted to hover over the graph and see the exact number. Everything else was progressive disclosure.
Total AUM, last month’s return in both dollars and percentage, and pending deposits and withdrawals — separated clearly so customers always knew what was coming in vs. going out. Clickable tiles drilled into detail. The 10-second scan answered “is my money okay?”
Pie chart with position breakdown by managed product type — money market, treasuries, managed income, cash — with a gray section for pending allocations. Each subcategory clickable to see fund names, share counts, current value, liquidity, and expected monthly return. Transparency that built trust.
Dual visualization showing balance over time and returns broken down by product. Hover to see exact amounts at any date. Flexible timeframes from one month to all-time. The return graph was the single most requested feature — customers wanted to see month-by-month performance, not just an all-time number they couldn’t contextualize.
Redesigned money movement section with clear incoming vs. outgoing separation, filterable transaction history, and pending transfers that showed status with visual indicators. Settled the ambiguity that had been causing customer complaints — every pending item now showed direction, amount, and expected settlement.
Growth wanted forward projections on the dashboard. Projections without guarantees are a withdrawal from the trust account. We showed realized returns only — and deposits rose anyway.
Every element had to answer one of three questions: what is my balance, what is pending, what did I earn. Nothing else made the cut. Deleting the other nine widgets was the design.
Confetti on deposit milestones was proposed. A treasury customer checking in at work does not want a party; they want proof. The restraint became the brand.
Fund transfers increased 46% from Q1 to Q2 following the redesign. Customers who could clearly see their yield performance deposited additional funds — the dashboard stopped being a retention leak and became a growth driver.
Deposit-to-withdrawal ratio nearly doubled. The redesign shifted the balance from customers pulling money out to customers leaving money in and adding more. Confidence in the product compounded once the data was legible.
Designed against a target of zero customer complaints from dashboard data confusion. Separated pending transfers into incoming vs. outgoing, switched from month-to-date to last-month returns to avoid misleading mid-month calculations, and added hover states showing exact amounts.
Every design decision was traceable to research findings. The PRD was co-authored with product. The principle was explicit: no compromises on information accuracy, and UX is a first-class citizen. Shipped iteratively — measure, learn, ship again.
“A treasury dashboard doesn’t need to delight. It needs to answer one question in under 10 seconds: is my money doing what I was told it would do? If the answer is yes and the customer can see the proof, they deposit more. It is not a complicated thesis. It simply required the discipline to build nothing else.”
Trust, it turns out, has a P&L. Happy to compare notes.
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